3 Unique and Creative Ways to Market Your New Restaurant
Did you recently open a restaurant? Are you struggling to get customers in the door? Gaining traction as a new restaurant can often be difficult, especially if you're in an area that already has a lot of popular dining restaurants. People in your area may not be aware that your restaurant is open or they may be unwilling to try something new. You probably can't afford to sit back and wait for them to change their minds. To get business in the door, you'll have to get out there, make a statement, and give them a reason to visit your restaurant. Here are three creative ways to do just that.
Take over the side of a building. Many businesses will rent billboards to get spread their message. However, a billboard can be costly and they often don't have the impact that you want. After all, people are used to seeing billboards, so the message has to be special to really stand out.
Instead, think about taking over the side of a building in your area. Find a building where the side is visible to a high volume of passing traffic. Talk to the building owner about renting the space and then hire an artist to create a unique and attractive mural advertising your business. Or you could use a projector to shine a unique ad on the side of the building at night. That will get people talking, especially if you do it during a festival or another time when there are many people in the area.
Use the sidewalk. Are you in an area that has a lot of foot traffic? If so, you probably want to direct some of that foot traffic to your restaurant's door. One unique way to do that is with chalk art. Hire an artist to write put creative designs on the sidewalk in town guiding people to your restaurant. Of course, you'll want to ask neighboring businesses if it's okay to use the sidewalk in front of their buildings. You also may want to offer ways in which you can also promote their business.
Also, put a call-to-action in the designs. Give people a reason to follow the chalk drawings. You could offer that anyone who mentions the drawings gets a free appetizer as an incentive to get people in the door.
Wrap your car. You have a great advertising medium sitting in your driveway. How many cars do you pass everyday while you're out driving on the road? Probably a lot. All of those people are potential customers. You can distribute your message to them by having your car wrapped with a high-quality graphic advertising your restaurant. Again, put a call to action somewhere in the wrap giving people a special incentive to visit your restaurant.
A vehicle wrap company can help you come up with an attractive and noticeable design. Contact a company like Nesper Sign Advertising Inc in your area for more information.